... especially if you can arrange distribution. The primary reason is the price of advertising. Print ads are much more expensive than online and more profitable. As I noted in a comment elsewhere on this site, my day job is in advertising and business strategy. I explored a business strategy for a print newspaper client back east a couple years ago and there were some positive trends that are even more important now.

Our research showed that the face of newspapers will change to a multi-medium solution where print pays the bills and online brings in the profit. The "stickiest" of all newspapers is the event-focused weekly. People pick them up at lunch and browse them while they wait on their food to be brought to the table. Readership is typically higher than distribution because many people (at least back east) would put the paper back in the rack as they exited the restaurant. But these papers are usually event driven. There are several local papers that somewhat do this - East Bay Express and SFBG. But those papers end there, they don't explore a topic or issue like the NYT does.

The Christian Science Monitor was a daily and now only print a Sunday edition. If there is a newspaper ritual left in this country, it is the reading of the Sunday paper. That is what I would focus on - don't distribute on Tuesday, Thursday or any other day but Sunday. But the content has to be worthy of buying - going out in the rain in your slippers to fetch it fromthe porch. I am unsure if repackaged content would win the day. You could have regular content Mon-Sat digitally and let your reporters use up some serious column inches with top notch investigative reporting.

Continued...

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